Some websites claimed it was fake.
And yet, shortly after 9/11, I was forwarded this email from multiple sources. The email went like this:
“Guess I will not be drinking Starbucks any more. Recently Marines in Iraq wrote to Starbucks because they wanted to let them know how much they liked their coffees and to request that they send some of it to the troops there.
Starbucks replied, telling the Marines thank you for their support of their business, but that Starbucks does not support the war, or anyone in it, and that they would not send the troops their brand of coffee.
So as not to offend Starbucks, maybe we should not support them by buying any of their products! I feel we should get this out in the open. I knwo this war might not be very popular with some folks, but that doesn’t mean we don’t support the boys on the ground fighting street-to-street and house-to-house for what they and I believe is right.
If you feel the same as I do then pass this along, or you can discard it and no one will ever know.”
As we move through this next month of September, we’re going to cover how we decided Newhall Coffee would break away from corporate America, and not be afraid of the war. Instead, we did something to support the people in it.
We showed how a freshly-roasted cup of morale goes a long, long way.